Online Marketing Ranks Second to In-Person for B2B in 2008
A recent Whitepaper, prepared by Omniture, Inc, a software provider for data storage and analysis, brings to light some B2B marketing insights and supporting secondary data for the development of strategies and tactics. Though not primary research, it supports good background planning.
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The Company
Why a specialist media agency?
Pelican was formed in 2004, in response to the demand by key sector internet properties for a specialist media agency with the experience and knowledge to represent, and grow their in-house advertising channels.
Our Clients
Those that have already benefited.
Pelican have an established position in the market and include 3 Hitwise Top 10 UK internet properties as exclusive clients.
The Team
Our skills that can benefit you.
Pelican comprises a number of both traditional media and online marketing specialists. Our team has proven experience at the highest level across international ad-sales, online & search marketing and commercial operations.
Our Service
What we can do for you.
Pelican represents internet properties in key sectors to increase efficiencies in selling your media to a network of highly targeted advertisers. By focusing on only a few sectors & carefully matching publishers with advertisers, we are able to deliver more revenue & a highly customised representation package.
Following a full review of your existing advertising channels & expected performance levels, our team develops a revenue projection plan inline with our suite of product expertise. This often includes, but is not limited to:
- Traditional Banner/Skyscraper, Rich media & MPU optimization
- Sponsorship and strategic partnerships
- Search revenue generation & integration
- Email & Direct Marketing opportunities
- New monetisation channels to target your audience demographic
Pelican also works with a number of specialists to offer advice on Web Design, Natural Search Optimisation & Search Engine Optimisation.
Our Commitment
A fair deal to you.
All contracts have been secured on the basis that Pelican charge no retainers and have quarterly targets that must be reached to ensure Pelican retain the exclusive contracts. To date Pelican are yet to lose an existing contract.